Notes from our Founder: The Acquco Story

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January 12, 2021

Welcome to Acquco.

We are building the largest e-commerce platform in the world, with a focus on building Amazon businesses, and operating across a number of platforms including Walmart, eBay, and Shopify.

We are operators at heart, with deep expertise across the entire entrepreneurial ecosystem, from brand management to supply chain. And while we have proven playbooks for every situation, we understand that every brand is unique and so we tailor our business to suit individual needs and brands.

About Me

Hi, I’m Raunak. I founded Acquco along with Wiley after launching and successfully exiting several multi-million dollar Amazon brands. I got my start in Computer Science and Operations Research Engineering at Cornell. After graduating, I landed a job with Amazon as a Business Analyst, all while selling on Amazon to get a better lay of the land.

Just six months after joining the Amazon team, I was promoted to Product Manager, overseeing a team of engineers to implement a product idea I had pitched, which was estimated to net $1B in annual revenue for Amazon. After implementation, I decided to leave Amazon to pursue my third party selling business full-time, which sold over $7MM in its first year of operation.

Since building that first business, I’ve built and sold multiple brands on the platform, researched and developed several methods to uniquely execute SEO on Amazon, served as a consultant to some of the largest Amazon US sellers, created a third party service that helps sellers recover money that Amazon owes them from over 27 unique reimbursement scenarios, all while creating a seller outsourcing firm in the Philippines to help sellers save money on account operations. I know my way around building Amazon businesses from the ground up as well as driving significant optimizations to existing businesses.

The Team

Our Acquco Leadership is a best-in-class team across brand operations and acquisitions.

Wiley Zhang, Chief Operating Officer and my Co-Founder, previously served as COO across four international Amazon-focused businesses. He has unique expertise in supply chain optimization and the product and research development processes. With deep relationships across sellers and manufacturing providers in the United States and Asia, he has built cross-border operations and processes for multi-regional eCommerce businesses. Wiley got his start studying Life Sciences and Business at Cornell.

Jerel Ho serves as Chief Strategy Officer at Acquco, and leads acquisitions, capital raising and strategy. He has deep expertise across a variety of complex transactions, from leading M&A, capital raises, & strategy at WeWork, to advising +$40B in M&A transaction value as a Vice President at Guggenheim and Citigroup. He was a founding member of a $1B private equity fund. Jerel holds a degree in Finance from Notre Dame (Go Irish!).

Christine Cui is Acquco’s Director of Brand Management, and has led multiple e-commerce business lines at Walmart,, and Target. Her growth track record includes generating 2x growth across multiple businesses at Walmart, and deep product management expertise including omnichannel negotiations, brand launches, and product restructuring. Christine received a degree in Marketing from Washington University in St. Louis.

David Lam serves as VP of Growth at Acquco. Prior to joining the team, he was Head of Growth Strategy at WeWork, leading global customer acquisition and retention. He helped the company achieve 400K member growth over 3 years, and built the growth team to 100 FTE. He has 9+ years of experience running strategy and operations with Fortune 500 companies, including BoA, Citi Marriott, Amex, and Deloitte. He holds a degree in Electrical and Computer Engineering from Waterloo.

The Acquco Future

The future of Acquco is bright, and will include a platform of hundreds of the world’s best brands at full operational capacity.

Right now, we are an institutionally-backed acquisition company focused on FBA third-party sellers on Amazon, growing and helping sellers exit their business with profits, transparency, and ease.

If you are interested in being a part of our future, one that includes continuing to grow and build brands, and expand them across channels, you can learn more about us here.

If you are interested in having your business evaluated by our expert team, get your free evaluation here.

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Speak to

Raunak Nirmal

to learn more about our acquisition process. Learn more here.

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